Posted 6 May 2011 at 7:05 AM | Comments (2)
Extremely talented photographer and a very good friend of mine, Negeen Sobhani, recently launched her new website. Her wedding and portrait work is ridiculously good, so you’ll be interested to check it out—and book a photo session?—before she becomes internationally renowned.
Anyway, as I’m pouring over her site I’m reminded of the days when she and I would fantasize about our respective careers over coffee (well, hot chocolate for me) and sketch ideas for her future logo. So I just went through some old drafts to pull one out for a post of its own. This poor thing never got to see the light of day! Well, until now.
What I loved about this logo was that it was seriously customized. Any photographer could have a logo that’s a circle around their initials; or a stamped camera above their name; or their name is a blocky sans-serif and “photography” below it in cursive. This logo seemed special, with its swishy text frame wrapping around the photographer’s name in an abstraction of her initials, NS.
I also liked that the text was classic and the swish delicate but slightly festive—together these elements gave the logo a sense of elegance and was appropriate for a wedding mood.
When we got to thinking about her website, we considered the possibility of having two portals, one to her wedding photography site and the other to portraits, mostly of children and families. Then we got to thinking about how we could tweak the logo for the portrait site and came up with the idea to add leaves and flowers to the swish! Yeah, we were pretty brilliant, if I do say so myself.
Hm, I wonder what else I can dig up in my old design files? Now that I have a place to publish them, unused work finally does something other than take up space on my hard drive!