When you’re designing a simple invitation, whether it’s for a birthday party, barbecue, or game night, think about the information you need to convey as a hierarchy. What’s the most important thing your friends need to know? What’s secondary? What’s least important? More often than not, the “what” and the “when” are most important, so treat that information as such.

You’ll see that, what often happens when you build your invitation hierarchically, not only do your friends find it easier to read the information, but the visual rhythm of text adds to the overall appeal of your design.