Posted 28 July 2010 at 1:08 PM | Comments (7)
I recently entered a logo-design contest for a new company in North Carolina that guides restoration of natural ecosystems and historic homes. Most of the other entries were flat, simple, abstracted—and many of them quite good. I didn’t think it made sense to give the company another abstracted option when they had so many good ones to choose from already, so instead I went a different route and designed a more detailed, illustrative logo.
When you know nothing about your client, it’s impossible to know what they’re looking for, but I was excited to give them an illustrated option that felt like a smart cross between traditional and modern—hello, “restoration!”—and perhaps even stand out in a sea of two-color logos.