Ok… Go

Posted 3 August 2010 at 12:28 AM | Comments (2)

The smart, quirky, rock band—that made one of the most delightful music videos ever—recently held a logo-design contest for their new USB drive. I submitted two entries, both of which are highly unlikely to win, but what’s great about design contests is that, since I haven’t invested in an outcome, I allow myself to experiment and let go.

The ideas I generate during this kind of exercise don’t go to waste, either. There’s a good chance I’ll go back to these concepts for a future project, because they each have a little something-something that can be utilized again, whether it’s a color scheme, typeface, or technique.

USB-Drive Logo Design Contest for OK Go

2 Responses to Ok… Go

  1. negeen says:

    i’d like to see a logo for “ok go go go go GO!” [outside aroma]

    these are so nice. the top one is so different from anything i’ve ever seen you do. i like it!

  2. Mojan says:

    Well, I think that’ll have to be my next project. We can spray-paint the logo where the sign would have been–you know how Zorro always leaves a “Z?”

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