Posted 3 August 2010 at 12:28 AM | Comments (2)
The smart, quirky, rock band—that made one of the most delightful music videos ever—recently held a logo-design contest for their new USB drive. I submitted two entries, both of which are highly unlikely to win, but what’s great about design contests is that, since I haven’t invested in an outcome, I allow myself to experiment and let go.
The ideas I generate during this kind of exercise don’t go to waste, either. There’s a good chance I’ll go back to these concepts for a future project, because they each have a little something-something that can be utilized again, whether it’s a color scheme, typeface, or technique.