Posted 29 November 2010 at 10:22 PM | Comments (5)
When Mona asked me if I would design her engagement announcement, she barely finished her sentence before I started visualizing the design. She and Vahid exude the keywords that were going through my mind: modern classic, elegant yet fun. Rich colors over bold ones. Dignified without making it too serious. Sophisticated but with personality.
You can see that I added a gradient overlay on the floral pattern—the pattern gets lighter as you read, “We’re engaged.” I did that because I wanted the viewer’s eye to move right across the image and then down. The stripe behind “Mona & Vahid” has the same purpose, moving your eye back to the photo. A good design does that—it moves your eye from one place to the next and back around. The viewer should never feel like they don’t know where to look first.
Oh, and we did a second version of the announcement, which was sent to their inner circle of friends and is so perfectly them: