Smart Logo for Building Websites and Databases

Posted 9 January 2019 at 9:54 AM | Comments (0)

My client came to me with a logo project that really stumped me initially. At the root of it, I didn’t understand exactly what it was they did: server administration, programming, development, database administration, data migration, user interfaces, and content workflow. Huh? It wasn’t until I understood their company that I was able to come up with a logo that well represented them.

To put it poetically, they do web and data “metamorphosis.” They take ideas, technical problems, and messy data, and they turn it into something well-organized and beautiful. They simplify complexity. When I asked what they envisioned for their logo, they said it should be smart, vibrant, and simple.

After some wrestling with these concepts, I came up with this symbol. (Sorry for the watermark.)

Smart Logo for Building Websites and Databases

We were finally on to something! After a couple of rounds of mediocre designs, this one felt right to all of us. The final logo is below.

Smart Logo for Building Websites and Databases

Friendly, Clean Bookkeeping Logo

Posted 27 October 2018 at 9:34 PM | Comments (2)

My client runs a bookkeeping business that serves mostly small, local businesses, many of which are owned by women. She wanted a logo that would be clean and modern but still friendly and approachable.

I like the way it turned out. There’s some movement in the stack of blowing papers but the type is solid and unwavering. It so easily lent itself to a slogan, “We keep it all together,” which the client was happy to use.

Friendly, Clean Bookkeeping Logo

For her business card, we reversed the colors for a big splash of the mango color on one side.

Friendly, Clean Bookkeeping Business Card

Pink, Mint, and Black Graphic Concert Poster

Posted 28 March 2018 at 11:58 PM | Comments (0)

I designed this poster for a local house concert, but to protect the privacy of the hosts, I’ve edited the details for the purposes of posting here. This was a fun one, though. The project and the concert.

Pink, Mint, and Black Graphic Concert Poster

Blue Trellis and Stripe Birth Announcement

Posted 15 January 2018 at 9:38 PM | Comments (0)

Remember Baby Ellery? Her mother loved the contemporary, shabby chic vibe of her firstborn’s birth announcement, so we came up with a complementary design for her second born.

Baby Blue Trellis and Stripe Birth Announcement

*Names and details have been changed.

Simple Hatching Egg Birth Announcement

Posted 10 January 2018 at 9:00 PM | Comments (0)

Remember the simple seashell birth announcement and its successor, the simple floral birth announcement? Well, ladies and gentlemen, we have a third installment in the simple series. A third sister was born, and so was a third announcement.

The family wanted this one in cheerful yellow. It’s a little more whimsical than the others, with a cute chicky hatching out of an egg, but it worked for everyone. Though if they have more children, I may be out of ideas.

Simple Hatching Egg Birth Announcement

*Names and details have been changed.

Mayflower Creations Film Studio Logo

Posted 11 March 2017 at 3:47 PM | Comments (0)

Mayflower Creations was on the verge of finishing their film, Mercy’s Blessing, when they contacted me for a logo design. Since their name was inspired by the may flower (not the ship, but the actual petal-and-stem kind of flower), they wanted me to use that for inspiration.

The may flower is delicate and pretty, but I wanted to find a way to integrate it into a film concept. A film strip? A camera? And then I got it. A lens shutter. Could I find a way to make a may flower look like it could be turning, like a camera shutter with an eye in the middle?

Mayflower Creations Film Studio Logo

We were happy with the end result, slapped it on the film title, slapped it on some business cards, and voilá.

Mayflower Creations Business Card

Since then, Mercy’s Blessing has won ten international awards, and counting. It was an honor to have been a small part of their project.

Illustrated Cypress Trees Birth Announcement

Posted 8 July 2016 at 9:24 PM | Comments (0)

I’ve mentioned before how much I love illustrated projects. When a client actually wants me to spend my time doing Photoshop brushstrokes, you can bet that I am in project bliss. So I guess you could say that baby Angelina* was introduced to the world with bliss from all sides—from her family, obviously, but even from this stranger, who pretends to be an artist from time to time.

Illustrated Cypress Trees Birth Announcement

*Names and details have been changed.

Simple Floral Birth Announcement

Posted 4 September 2015 at 2:13 PM | Comments (0)

A couple of years ago, I designed this simple seashell birth announcement. It’s one of my favorites, to be honest. So when the adorable family of three asked me to design an announcement for their latest addition, it was a no-brainer to dig into the archives and have it complement the first.

For this announcement, we went with a family of flowers, featuring the littlest one in white.

Simple Floral Birth Announcement

*Names and details have been changed.

Scar of the Bamboo Leaf Book Cover Design

Posted 27 July 2014 at 8:35 PM | Comments (0)

When author Sieni A.M. approached me about designing the book cover for her second novel, Scar of the Bamboo Leaf, she pointed me toward her library of visual inspiration on Pinterest. I spent some time looking at the images and almost immediately knew how to approach the design. I knew it had to be illustrated by hand, because the novel’s main character, Kiva, is an artist, and her story is told with beautiful and detailed descriptions of her art.

I also knew it had to include an image of Kiva, but because the story spans years, her image should be approached in a way that wouldn’t be too telling of her age. Neutralizing her age was also important because it would widen the audience of readers. So I decided to go with a silhouetted profile. (And then I put a bun in her hair because A.M.’s Pinterest board hinted at pretty buns.)

The silhouette, on its own, was okay but felt too simple for a girl with a creative spirit; I gave her a crown of bamboo leaves, but still it seemed stale. A.M. suggested adding flowers, and leaves blowing around her head, and it added just the amount of energy that Kiva’s profile needed.

Scar of the Bamboo Leaf Kiva Silhouette Illustration by Mojan Sami

When I got started on the title, I went through typeface after typeface, unable to find anything that complemented the image of Kiva and her bamboo-leaf crown. So I decided to draw the title by hand as well. It took time, but the result was worth it. Custom type almost always pays off.

Scar of the Bamboo Leaf Title Design by Mojan Sami

Then, the cover went through so many iterations that it would be crazy to post them all, but all of the rough drafts were wilder than the final design we chose, and most of them were blue. Early on, we thought blue would be the right choice for the cover.

Scar of the Bamboo Leaf by Sieni A.M. Cover Design Drafts in Blue

When we finally came to a decision, both the author and I agreed that this design was the right one. The warm color and the more simple silhouette were a better choice for this magnificent story.

Scar of the Bamboo Leaf by Sieni A.M. Book Cover Design by Mojan Sami

Here’s a low-resolution view of the full cover, front and back. Notice the lemon-lime color on the spine and back—I thought it injected more life into the design and alluded to the tropical setting where the story takes place.

Scar of the Bamboo Leaf by Sieni A.M. Book Cover Design by Mojan Sami

Of course, there have been other social-media promo pieces, like these for the author’s Facebook page.

Scar of the Bamboo Leaf by Sieni A.M. Facebook Profile and Cover Photos

Scar of the Bamboo Leaf by Sieni A.M. is now available at Amazon. It’s a story you will never forget. Buy it now.

Scar of the Bamboo Leaf by Sieni A.M. Now Available at Amazon

Scar of the Bamboo Leaf Coming Soon

Posted 10 July 2014 at 4:31 PM | Comments (0)

One of the most rewarding projects I’ve been working on is the book cover for Sieni A.M.’s second novel, Scar of the Bamboo Leaf. Here’s the promo. I can’t wait to show you the finished cover!

Scar of the Bamboo Leaf by Sieni A.M. Coming Soon

*Bamboo watercolor by KO Studio Art.