A potential client just asked for more examples of my simple-and-modern baby announcements, so I pulled out this one that I did two years ago. It’s different than most of my other announcements in that it has a cool-jazzy vibe!
When Naomi and Magnus* first approached me, they couldn’t envision exactly what they wanted but gave me some good keywords—simple, modern, brown and aqua. So I sat down with those keywords and considered how to apply them to a meaningful design.
I came up with the idea of four intersecting lines to represent each member of their growing family. I wanted the lines to be fluid, almost as if two of the lines spun out of the other two. The result is smooth and sinuous; and the lines are not just symbolic, they also do their job as a design element by moving the viewer’s eye from one point to the next.
Luckily I got it exactly right in the first round (easy clients!), so we had very little work to do. The only thing they asked for is a second option—one without a photo, in case they couldn’t get a good picture of the twins right away.
We actually ended up using both designs, so that was nice.
*Names will always be changed. That includes the baby names. What, you thought someone really named their twins Warrick and Digby?