Camelia’s Cupcakes Ordering Brochure

Posted 18 May 2011 at 10:06 PM | Comments (8)

Remember the logo I designed for this Stockholm cupcakery? I just finished a tri-fold brochure specifying their flavors and ordering information. We kept the front page simple, with just their logo and phone numbers:

Camelia's Cupcakes Ordering Information Brochure, Front

I wanted the inside flap to be pure eye candy (eye cupcake?). Since readers breeze past that page, I didn’t want it to contain important information—instead, a photo from Camelia’s cupcake shoot is eye-catching, relevant, and drool-worthy:

Camelia's Cupcakes Ordering Information Brochure, Inside Flap

There’s a lot of text on the inside, so I only included what was necessary. Then with the extra space I blew-up the logo and cut it off horizontally to make it a graphic element; it’s a way to emphasize the brand but with whimsy. I also excerpted a quote from the back of the brochure that was too important to be tucked away—the quote reads almost like a vision statement, so it absolutely needed emphasis too:

Camelia's Cupcakes Ordering Information Brochure, Inside

The back page contains the most unsexy, but most important, information—pricing and ordering. This page didn’t need a lot of graphic treatment. The fonts and colors of the brand, plus the cupcake swirl adding a tiny flourish, are just enough here:

Camelia's Cupcakes Ordering Information Brochure, Back

We’re working on some other exciting components, so more to come!

8 Responses to Camelia’s Cupcakes Ordering Brochure

  1. Borna says:

    I’m drooling…

  2. negeen says:

    gorgeous! i am crazy about that swirly cupcake; it’s in my top 3 things you’ve designed. they are so lucky to have you!

  3. Mojan says:

    Thanks, everyone! This project has been so fun and fulfilling, so I love that folks are responding positively.

  4. Peju says:


    I love your work. I’ve looked on your blog for your contact details but didn’t find it. Please send me your email address. I would love for you to do a logo for me!

  5. Mojan says:

    Hi Peju, sorry for the delayed reply! I’m actually on a design hiatus at the moment while I resolve some computer issues (my laptop is pretty broken at the moment). I hope this will be resolved sooner than later, but it’s uncertain. When I’m up and running again, I’ll announce it on the blog.

    Thanks for writing, and I hope you can find someone to help you with your logo!

  6. Marlene says:

    I hope your laptop issues have been resolved. I would really love for you to do a logo for me.Can you please send me your contact information?


  7. Mojan says:

    Hi, Marlene! I haven’t been active on my blog lately, so I’m just seeing your post now. If you are still interested in a logo please comment. Thank you, and my sincerest apologies.

Leave a Reply

Your email address will not be published. Required fields are marked *